A variety of factors determine whether your company will establish itself successfully on the market after it has been founded. One thing is clear: the competition never sleeps – in order to be successful in the long term, you need to stand out from the crowd. A convincing business idea alone is no longer enough; the right business address and external image are also decisive: Are you just one of many start-ups or do you have more to offer? We give you valuable tips on how to set up a company and show you how a virtual office can become a success factor for you.
Every founder knows how much time, energy and heart and soul you put into your own company to make it known. However, the budget for start-ups is usually very limited and often there is already a considerable amount of equity in the company anyway. Therefore, most founders want to avoid entrepreneurial risks as much as possible after founding the company. This is what you need to know in order to be successful after founding a company.
From the business idea to the company foundation
At the beginning there is the business idea. This plays a central role in the success of your start-up – because without a unique business idea, you will have a hard time competing in the market. Nevertheless, a promising business idea alone does not make a company. On the way from the business idea to the foundation of the company, numerous factors have to be taken into account, and a lot of decisions have to be made by you as the founder.
The first steps in founding a company include, for example:
– The creation of a promising business plan,
– the financing of the start-up capital,
– deciding on the appropriate form of company (GmbH, GbR, etc.),
– obtaining various permits,
– the business registration,
– taking out insurance for the company,
– or the search for personnel.
At the same time, it is important to create a corporate identity and, above all, to find the right business address for your business.
1st tip: The right business address ensures more success
The right location has a profitable effect on your business, it ensures more sales and more success. Often, the business address is even the deciding factor for whether – and how quickly – a company succeeds in the market or fails.
In addition, your business address is an important component of your corporate identity – it decisively determines your external impact and how potential customers and business partners perceive you.
And this perception is often quite automatic and, above all, quite clichéd:
– A meaningless business address in the countryside or in an anonymous housing estate? – That speaks for an insignificant and perhaps even unserious small business that does not need to be paid much attention to. With such a business address, you are more likely to inspire skepticism than trust.
– A prestigious, internationally renowned business address in Germany’s top business locations? – Even if you have just founded your company, with such an address it no longer looks like a small start-up, but like a successful company. You demonstrate maximum seriousness, professionalism and stability and can thus convince your customers and business partners. How you can demonstrate such a top address with a virtual office at low cost, we explain in detail below.
– In addition, there is an optimal location for almost every industry, and if you locate there, valuable synergy effects can arise for your company. Are you active in the IT industry, for example? – Then Berlin, as one of the most important locations for the digital economy, is the ideal place for you. Or are you based in the finance and banking sector? – Then you should undoubtedly be drawn to Frankfurt am Main.
Or you just get an virtual office in cyprus for your company.
Tip 2: Using location analysis to find the right business address
In order to find the perfect business address for your business, it makes sense to conduct a location analysis immediately after founding your company. First, analyze what is currently important for your business. Ask yourself the following important question: What do you want to achieve with your start-up in the long term?
Is it enough for you to operate on a local level? Or do you want to be one of the major international players one day? Because then you need a representative business address in any case.
In general, the following factors should always be considered when choosing a suitable location:
Hard location factors (e.g. infrastructure, taxes, central location and proximity to suppliers and business partners, etc.)
Soft location factors (e.g. image, prestige and innovative strength of the location, attractiveness of the location for employees, and much more).
What you need to consider in a location analysis and how you can generate more success through it, we have explained in detail for you in the blog post “Location analysis: How the best location ensures more success”.